AI in precision healthcare
Precision healthcare explained visually for the FT audience through a long-from scrollytelling article
In partnership with Pictet
Year
2024
Client Brief
Pictet wanted to cover the topic of AI in healthcare. Inherently complex, we knew it would need careful crafting to resonate with readers accustomed to nuanced financial and global affairs reporting. Translating intricate scientific concepts into accessible prose without sacrificing accuracy was paramount.
Credits
Writer: Adam Thomson
Credits
Writer: Adam Thomson
Our approach
The challenge was to present a complex topic – precision medicine – in an engaging and understandable format for the FT audience. To achieve this, we used striking visuals and a split storytelling format, integrating dynamic diagrams to break down each key point. The article explores the intricacies of precision medicine, visually explaining its core concepts and mechanics while highlighting how AI is accelerating its development. The key was maintaining a compelling narrative flow to keep readers engaged until the very end.
