Trust no one
A three-act editorial deep dive into AI-era cyber security, revealing why old models fail and how Zscaler helps modern businesses operate securely
In partnership with Zscaler
Year
2024
Client Brief
With the advent of AI, cyber security breaches are becoming easier to execute and harder to detect. Zscaler aimed to bring tech and business decision-makers up to speed, and demonstrate how its zero trust model keeps companies secure without slowing them down. We seized the opportunity to lead a smart, timely and memorable conversation about the way that AI is reshaping the definition of trust itself – allowing Zscaler to shift the cyber security narrative and position itself as a strategic partner able to navigate the fast-changing digital landscape, rather than a simple provider.
Credits
Writer: Katie Marie Davies
Credits
Writer: Katie Marie Davies
Our approach
We built a distinctive editorial campaign anchored by a sharp, attention-grabbing hook: “Trust no one: digital trust in the age of artificial intelligence”. Dissecting a cyber security breach from three angles, we gave the perspectives of the victim, the attacker and the zero trust model, creating a narrative that felt real, urgent and highly relevant. Crafted for the FT audience, the piece balanced intelligence with clarity, allowing design and UX to carry the message. The result: an immersive, thought-provoking campaign that revealed why traditional security models no longer hold up in today’s digital landscape.
