Audience Barometer
A quarterly breakdown of what’s top of mind for the FT’s audience, from how they view the economy to the factors shaping their business goals
In partnership with Barometer
Year
2025
Client Brief
FT Commercial saw an opportunity to create a platform that would keep pace with the evolving concerns of senior business leaders and turn audience sentiment into valuable insight. While the brand is trusted for its journalism, there was an opportunity to go further: to track the business mood over time, and position the FT as a strategic partner to decision-makers. Now six volumes in, the FT Audience Barometer captures the shifting priorities of global leaders through consistent core metrics and timely themed deep dives, from ESG to talent to AI.
Credits
Writer: David Annand
Illustrator: Jay Cover
Illustrator: Jay Cover
Credits
Writer: David Annand
Illustrator: Jay Cover
Illustrator: Jay Cover
Our approach
Each Barometer edition is built around a timely and relevant theme – a standout signal from the data capturing prevailing business sentiments – within a structure that remains consistent across the series. Through the FT’s distinct editorial lens, we shape raw data into clear, engaging narratives, blending sharp commentary and curated insights with playful illustrations and dynamic data visualisation. The result: insightful storytelling for decision-makers that strengthen the FT’s reputation as a go-to source of strategic business intelligence.
