Cryptocurrency: myths and movers
Data-driven stories to debunk crypto myths, build trust and showcase blockchain innovation across the globe
In partnership with Binance
Year
2025
Client Brief
Amid regulatory shifts and media noise, Binance sought to bring clarity to an often misunderstood space. We came up with an educational campaign designed to debunk common misconceptions and highlight the real innovation shaping the digital economy. Targeting curious investors, regulators and the crypto-sceptical public, our data-led storytelling showcased the transformative potential of blockchain and the countries embracing it. Our goal was to build trust, shift perception and position Binance as a thought leader in the evolving world of digital finance.
Credits
Writer: Katie Marie Davies
Illustrator: Matteo Jennings
Illustrator: Matteo Jennings
Credits
Writer: Katie Marie Davies
Illustrator: Matteo Jennings
Illustrator: Matteo Jennings
Our approach
To bring clarity to the crypto landscape, we paired concise, insight-driven copy with vibrant, character-driven illustrations to add a relatable human touch. Taking a minimalist yet playful approach, we used vibrant colours and geometric shapes to reflect the interconnected nature of blockchain. Turning abstract ideas into accessible narratives, the campaign invites even curious first-time audiences to explore the crypto space with confidence.
