Repowering Europe
Gamified storytelling that demystified complex real-world energy dilemmas, fostering insight through strategic decision-making
In partnership with Iberdrola
Year
2025
Client Brief
Amid rising ESG scepticism during the 2024 election super-year, Iberdrola aimed to reaffirm its leadership in the energy transition. The brief was to create an engaging, educational experience that would make complex energy challenges accessible to a broad audience, inspiring confidence in clean energy solutions while revealing the kinds of decisions and trade-offs involved in reaching Europe’s 2030 climate goals. We saw the opportunity to spark meaningful engagement, and position Iberdrola as a bold, informed voice in the energy transition.
Credits
Writer: Nellie de Goguel
Illustrator: Louis Otis
Illustrator: Louis Otis
Credits
Writer: Nellie de Goguel
Illustrator: Louis Otis
Illustrator: Louis Otis
Our approach
To make the subject more accessible, we created a scenario-based game that put users in control of Europe’s clean energy future. Playful yet purposeful, the game spanned five chapters, counting down to 2030. It presented users with a series of challenges, each decision costing clean credits, and only some offering returns. This helped users better understand the real-world dilemmas involved in shaping a sustainable energy future.
