Power partnerships
Three photo essays capturing the deep, trusted relationships, between business leaders and their advisers, at the centre of complex, high-stakes deals
In partnership with Fladgate
Year
2024
Client Brief
Fladgate sought a premium campaign to highlight its expertise in the private capital sector. The challenge was to bring complex, multidimensional deals to life in a way that would captivate a broader audience beyond the legal world. At the heart of the opportunity was the chance to humanise the longstanding relationships between the firm’s partners and their clients: partnerships often built over many years of close collaboration and shared success.
Credits
Writer: Sam Hunt
Photographer: Marco Kesseler
Photographer: Marco Kesseler
Credits
Writer: Sam Hunt
Photographer: Marco Kesseler
Photographer: Marco Kesseler
Our approach
We commissioned a photographer capable of effecting a glossy, premium aesthetic in order to spotlight unique relationships between the firm’s partners and their clients, while making the most of the central London locations. Our writer conducted joint interviews with each Fladgate partner and their client to authentically capture the rapport and mutual respect they’d developed over years of collaboration. We designed a simple, sleek hub, and article pages that felt elegant and editorial, reflecting both the professionalism of the firm and the personal nature of the stories.
