A legacy cut in light
Illustrated content that celebrates the legacy of US diamond craftsmanship and explores how one entrepreneur helped to elevate the industry’s global reputation
In partnership with Harry Winston
Year
2025
Client Brief
Building on the success of previous work with the FT, luxury jewellery house Harry Winston wanted to further bolster its brand awareness through meaningful engagement with wealthy global audiences. The campaign would use premium brand storytelling to explore how decades of expertise and technical mastery can come together to transform rare gemstones into world-renowned jewellery and timepieces.
Our approach
Our creative approach combined elegant long-form storytelling with bespoke illustrations and immersive design to bring Harry Winston’s heritage and iconic diamond artistry to life. We wanted to create a premium digital experience that reflected the brand’s luxury positioning. The result was a comic book-style retelling of some of the pivotal moments in Winston’s career, which highlighted the ways in which he transformed the US jewellery industry and secured his legacy as “the King of Diamonds”.
