Integrating nature in investments
Long-form content that explores how asset owners in Europe, the Middle East and Africa are integrating nature and biodiversity into their investment strategies
In partnership with State Street
Year
2025
Client Brief
As asset owners across Europe, the Middle East and Africa try to build more resilient, future-focused portfolios, State Street Investment Management wanted to understand how nature and biodiversity considerations are shaping investment decision-making. Based on findings from FT Longitude's survey of 330 asset owners, our article would explore the extent to which they are integrating environmental factors into investment strategies.
Our approach
Our article invited readers to explore the intersection between biodiversity, sustainability and financial decision-making, and positioned nature as a critical investment consideration instead of a peripheral concern. Landscape imagery and data visualisations created a sense of immersion in the natural world while guiding audiences through the complexities of nature-related risk and opportunity. Flowing transitions echoed the interconnectedness of global markets and environmental systems, which helped to translate dense financial concepts into an accessible visual story.
