How agentic AI could reshape business
AI-generated imagery and interactive quiz content that explores the rise of agentic AI and helps business leaders to assess their readiness for the next wave of autonomous technology
In partnership with IBM
Year
2025
Client Brief
IBM wanted to strengthen its position as a leading voice in the next evolution of enterprise AI, particularly in agentic AI. The aim was to spark conversation among UK business leaders by exploring how AI agents are reshaping productivity, decision-making and enterprise operations. Through an interactive quiz experience, the content would challenge chief technology officers, chief information officers and functional leaders across HR, finance, procurement, sales and customer service to assess how ready they are for the next wave of AI transformation.
Our approach
To move beyond the hype, our campaign featured practical use cases for agentic AI and demonstrated how IBM’s technology and expertise can help organisations become AI-first enterprises. To reinforce the article’s forward-looking themes, we built distinctive conceptual visuals with AI-generated imagery created using Adobe Firefly.
