Beyond the barrel
Video and photography-led content that showcases the heritage and craftsmanship of one of the world’s oldest cognac houses through immersive luxury experiences and bespoke tastings
In partnership with Martell
Year
2025
Client Brief
Martell’s goal was to position premium cognac as both a symbol of heritage craftsmanship and a desirable luxury investment asset. The aim was to explore the level of interest in rare cognacs and the cultural trends that make them collectable. Our content would combine market insight with storytelling about provenance and exclusivity to increase cognac’s appeal among affluent audiences and collectors.
Our approach
Our aim was to guide audiences through cognac’s journey from vineyard to collector’s cabinet. We used editorial-style photography, tactile textures and elegant motion design to evoke the ritual and refinement associated with luxury spirits, and detailed visual moments to highlight the artistry behind production and the investment value of exceptional cognac. This gave audiences a visual entry point into the culture of high-end collecting.
