The new nexus of global risk
Long-form thought leadership content that examines how interconnected geopolitical, economic and technological threats are reshaping the global risk landscape
In partnership with AXA XL
Year
2025
Client Brief
As global risks become increasingly interconnected, AXA XL wanted to bring to life the findings of the AXA Future Risks Report 2025 through a digital scrolling experience. The campaign would explore how once-isolated threats – from climate change and cyber attacks to AI disruption and geopolitical instability – are converging into a new nexus of risk.
Our approach
Combining insights from the report with external expertise and research, our narrative examined both the top-ranked threats facing organisations and how these risks intersect and amplify one another. Bold editorial visuals and layered motion graphics helped to convey the complexity of interconnected global risks, while network-inspired design elements and dynamic data visualisations showed how emerging threats can affect business resilience. Abstract illustration styles and atmospheric imagery created a sense of uncertainty and disruption, while clean, structured layouts kept the narrative clear and insight-led.
