Circuit training
Video-led content that explores how AI data centres and reshored manufacturing are causing an upsurge in electricity demand and increasing the need for modernised and expanded electricity grids
In partnership with Hitachi Energy
Year
2026
Client Brief
Hitachi Energy partnered with the FT’s Energy Source channel on a branded video series aligning the company with the FT’s influential audience of business, policy and industry leaders. The brief was to create cinematic, on-the-ground video narratives to break down complex energy topics and showcase Hitachi Energy’s industry expertise. The videos would highlight the critical role of people and skills in the future of energy infrastructure in the US.
Our approach
This first film in our series focused on the US engineering and manufacturing gap as rising demand from AI and data centres prompts urgent grid expansion. Combining personal storytelling with themes of workforce growth, supply-chain resilience and electrification, the video positioned Hitachi Energy as a leader in sustainable grid technology and infrastructure innovation. It also stressed the importance of mentorship and education, which will help to create the next generation of engineers.
