FT Audience Barometer
A quarterly breakdown of the FT audience’s most important topics, from how they view the economy to the factors shaping their business goals
In partnership with Barometer
Year
2026
Client Brief
FT Commercial identified an opportunity to create a platform that could keep pace with the evolving concerns of senior business leaders and turn audience sentiment into valuable insight. While the FT brand is trusted for its journalism, the Audience Barometer expanded this by tracking the business mood over time and positioning the FT as a strategic partner to decision-makers. Now 10 volumes in, the FT Audience Barometer continues to capture the shifting priorities of global leaders through consistent core metrics and deep dives into timely themes such as ESG and AI.
Our approach
We built each edition around a timely and relevant theme, based within a structure that remains consistent across the series. Through the FT’s editorial lens, the project transforms raw data into engaging narratives, blending sharp commentary and curated insights with playful illustrations and dynamic data visualisation. The result is a platform for insightful storytelling that strengthens the FT’s reputation as a go-to source of strategic business intelligence.
